Theo & Juliet

Theo and Juliet met 27 years ago on a beautiful spring day in Paris. He told her all about his native hometown Stockholm, Sweden, and she had many stories about growing up in downtown New York City.


Four years later they were living in Los Angeles, working for Ford Models and Elite Model Management, creating portfolios for new young talent. On the weekends, they took pictures in their backyard of their actor friends, many of whom were having trouble getting quality headshots.  Ten years later it would appear that their friends had all taken the “Wella Balsam Challenge,” each telling two friends, who then told two friends, and so on, and so on.  The types of clients they work best with and enjoy the most are those interested in having fun while having their pictures taken.


Theo and Juliet shoot their PR and headshots digitally, allowing for a lot of freedom and versatility while shooting. In their daylight studio and on location they continue to provide a casual and relaxed environment. Their attention to detail and extensive photographic background is what has kept them busy shooting crisp clean PR and headshots for 25 years.

Clients Include:

AcneFree, Ahlman & Assoc., Alchemy Records, Atlantic Records, Australian Women’s Weekly, Ava MD, Bass Player Magazine, Bikini, BMG, BWR, Byte Magazine, Curve Magazine, CarryOn Communications, Chesterfield Film Co., Cosmopolitan, Cohn & Wolfe, Entertainment Weekly, Fine Line Features, FringeGolf, Goliath Company, Harpers Australia, Hello, HBO, HCA,, InStyle, Jonas PR, Jones Lang LaSalle, Latin Style, Limelight Editions, Lotto North America, Mack Avenue Records, McDermott Will & Emery, Momentum Advertising, Musician Magazine, National Amusements, Olay, Paper Magazine, People, Philip B., Pure Beauty, Purple Skirt, Razor Magazine, Reprise, Sears,, SOMA, Sony/Columbia Records, Sportswear International, Teen, Texas Monthly, TV Guide, JW Thompson, Venice Magazine, Virgin Records and Warner Bros. Records.